BBC, Google is the brand that has gained the most in value over the past year, according a survey of global brands.

The report from Interbrand found that Google’s brand value had risen 44% in the past 12 months to $17.8bn (£8.8bn), which put it in 20th place.

Coca-Cola came top of the league for the seventh year running, despite its value falling 3%.

Nokia is the highest-ranking brand from outside the US, while American brands made up more than half of the top 100.

The brands are valued using sales and a consideration of how important the brand is in the sector.

In soft drinks, for example, branding is considered very important, while it is much less important to people buying garden tools.

The biggest faller was Ford, whose brand value fell 19%, putting it at number 41 in the league.

The report says that Ford’s long-term decline demonstrates how an iconic brand can lose its way.

It highlights the carmaker’s permanent discount policy in the US as a factor that has eroded the value of its brand.

BEST GLOBAL BRANDS 2007

  1. Coca-Cola
  2. Microsoft
  3. IBM
  4. GE
  5. Nokia
  6. Toyota
  7. Intel
  8. McDonald’s
  9. Disney
  10. Mercedes-Benz
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BBC just reported that Google powered more than half of all search requests carried out around the world in August, according to a report.

A global study by analysts comScore revealed that more than 61 billion searches were performed by more than 750 million users in the month.

Users performed more than 37 billion searches via Google, more than all the other major search engines combined.

Yahoo was the second most used engine, followed by Baidu, the Chinese language search engine, the report said.

“Seeing Asian search engines like China’s Baidu.com and Korea’s NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon,” said Bob Ivins, executive vice president of international markets at comScore, in a statement.

NHN was the fifth most used search engine, according to the story, just behind Microsoft.

The study revealed that most search activity happens in the Asia-Pacific region, which includes countries such as China, Japan and India.

More than 258 million unique users in the region carried out 20.3 billion searches in August, said comScore.

Europe had the second largest total of searchers (210 million), followed by North America (206 million).

“The search market in the Middle East-Africa region is the most underdeveloped thus far, with the fewest searchers (30 million),” said the report.

TOP SEARCH SITES – AUGUST*

  • Google sites 37 billion searches
  • Yahoo sites – 8.5 billion
  • Baidu 3.2 billion
  • Microsoft sites 2.1 billion
  • NHN 2 billion
  • eBay 1.3 billion
  • Time Warner 1.2 billion
  • Ask 743 million
  • Fox 683 million
  • Lycos 441 million
  • Total worldwide searches: 61 billion

*Source: comScore